Evaluation question 3:What kind of media institution might distribute your media product and why

A film distributor is: A company responsible for releasing films into the public via cinemas or DVD"s etc.

Examples of  major film distributors are:

Warner brothers





 Paramount





And Universal



I feel are film would be best suited to an independent film distributor:

Examples of independent film Distributors Are:


Pathe




And LucasFilm




If I had the choice I would like top use the independent film distributor Lionsgate to distribute our film.




I chose Lionsgate because they have a reputation for making money from small budget, gritty, independent films.I also chose Lionsgate because they have experience with the detective genre. Most notably Harry Brown.








Another reason for using Lionsgate as the distributor is they have experience of having huge success by appealing to one section of the market. For example they made a lot of money with the Saw films by making it appeal to hardcore fans of the horror genre.

I feel because of this distributor our film would be shown in a multiplex chain such as Odeon. As the cinema owners would feel confident using Lionsgate due to their reputation of making a profit on small independent films. Also using a mainstream cinema chain will allow us to appeal to a larger portion of the market, as when writing the film I wanted it to appeal to everyone over the age of 15. Not just a niche market, fans of the detective genre more specifically.I also feel the 15 certificate gave us more freedom when writing the script as we were less censored and I feel gave us a better end product.

For marketing I would want to make sure as many people from the target audience saw the film being advertised. Our target audience is anyone over the age of 15. We came to this decision after talking about what we wanted in the film and how that would effect an audience. We also consulted the BBFC website to see what kind of an audience enjoys our genre. However there wasn't a specific area for detective genre target audience so we decided to keep our original certificate.

This affects marketing as it then gave us an idea of where we would advertise the film. Our target audience our heavily involved in social media, so one way of advertising is by setting up Facebook and Twitter pages. Other than this we can post trailers on YouTube and have posters and billboards where the target audience can see them, at cinemas and outside bus shelters for example.